Full lifecycle tracking for every client -- from Lead through every real stage to Paid and into Support -- as one continuous, queryable journey instead of disconnected snapshots in different tools.
Created the moment a real lead is created in CRM -- there's no separate journey-setup step.
A fixed stage order (Lead through Qualified, Proposal Sent, Negotiation, Won, Project Active, In Review, Delivered, Invoiced, Paid, Support, AMC Active, Renewal Due) is enforced strictly forward -- a stale or out-of-order event that arrives late can't make the journey regress.
Lost and Churned are reachable from anywhere as terminal states, not part of the main forward line -- an honest model of the fact that a deal or client relationship can end at any point, not just at the end of the pipeline.
Every transition is recorded with its source event, so the full history of a client's journey is one real, queryable timeline, not a snapshot rebuilt from separate tools.
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