Industry CloudReal — shipped

Advertising & Media Agency Cloud: campaigns built from real media buys.

Multi-channel ad campaigns per client, with TV/radio/print/outdoor/digital media buy line items — each with its own vendor and cost — rolling up to a real, derived campaign spend. On top of the same CRM, Projects, and Finance every FlashCat.ai organization already runs.

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Real Advertising Modules

7

Core Platform Included

0 days

Setup, No Deploy Needed

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Hardcoded Industry Logic

The Problem

A campaign's real spend is scattered across TV, radio, print, and outdoor bookings.

Digital-first marketing tools track a single flat channel and spend number per campaign, built for lead attribution — not for a traditional media buying agency juggling a TV slot, a radio spot, and a hoarding booking, each with its own vendor and cost, under one campaign.

Total campaign spend is reconstructed manually from separate vendor invoices after the fact.
There's no single place to see every media buy — TV, radio, print, outdoor, digital — booked under one campaign.
Budget utilization (spent vs. allocated) isn't visible until the campaign is already over.
How It Works

From campaign to media buy to real spend

Spend isn't a number you type in — it's derived live from the real media buys booked under the campaign.

Step 1

Create the campaign

Client, objective, and total budget, with status tracked from Planning through Active to Completed.

Step 2

Add media buys

TV, radio, print, outdoor, or digital — each buy has its own vendor, cost, and schedule, all rolled up under the same campaign.

Step 3

Track each buy through its lifecycle

Planned, booked, aired, or cancelled — so the team knows exactly what's confirmed and what's still pending.

Step 4

See real spend against budget

Campaign spend is derived live by summing its actual media buy costs — not a manually maintained number that can drift.

Use Cases

Where this shows up in your day

Media Planners

Need to see every channel booked under a campaign in one place before finalizing a plan.

TV, radio, print, and outdoor buys, all under one real campaign record.

Agency Finance

Needs to know a campaign's real spend against its allocated budget, mid-flight.

Spend is derived live from real media buy costs, not reconstructed later.

Account Managers

Need to show a client exactly which buys are confirmed vs. still pending.

Each media buy's status — planned, booked, aired — is visible per line item.

Traditional Media Agencies

Run broadcast, print, and outdoor work distinct from digital-only agencies.

A separate Cloud from Digital Agency Cloud, for agencies specializing in traditional media.

Walkthrough

One festive-season campaign, several channels

1

An account manager creates a campaign for a client's festive-season launch, with a total budget and objective.

2

A TV media buy is added: prime-time slot, vendor, and cost, initially Planned.

3

An outdoor media buy is added: a city hoarding booking, with its own vendor and cost.

4

As bookings are confirmed, each buy moves from Planned to Booked to Aired.

5

The campaign's spend-so-far is visible at any point, summed live from the real media buys — not a number anyone had to update by hand.

Connects To

Part of one platform, not a bolt-on

CRM Pipeline

Every campaign attaches to the same Client record your CRM already tracks.

See Customer Cloud

Digital Agency Cloud

Agencies running digital work alongside traditional media can add Client Retainers, Creative Briefs, and SEO Tracking on the same platform.

See Digital Agency Cloud

Module Marketplace

Enable Ad Campaigns and Media Buys independently, with a real dependency check — a media buy needs a campaign to attach to.

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Related Knowledge Articles

Know your real campaign spend, mid-flight.

Advertising & Media Agency Cloud is a real, working part of FlashCat.ai today — not a roadmap item. Start a 7-day free trial, no card required.